To provide you with the best experience, cookies are used on this site.  Learn more

Allow cookies
Wine tasting in Wine Cellars

About

Summary 

Leading market research organisation Mintel commissioned Acorn to research and write a specialist niche market report on the growth wine tourism around the world.  Wine production is one of the world’s oldest trades and since the industry commenced diversifying activities beyond production, tourism has become one of its most important and successful niche components. 

Our Approach

Extensive research was conducted to uncover key wine tourism activities around the world, seeking to define wine tourism as a tourism niche in its own right and understand the value of tourism to the broader wine industry.  To inform the report, an analysis of wine production and consumption by wine-producing country was carried out, identifying the major players in the market, in both the Old World and New World, along with newcomers such as China which entered the market as recently as the 1980s.

Popular wine tourism activities and trends were identified and profiled, including wineries, wine trails and routes, wine museums and wine festivals.  The characteristics of the wine tourist were also examined, differentiating each profile from those with an extensive knowledge of wine to those less curious.  An analysis of the tour operator market was also conducted, profiling those specialist operators which only cater for wine tourism and others that include wine tourism activities within broader itineraries.

Outcome 

The research identified wine tourism as an important component of Food Tourism and uncovered a global following of at least 50 million annual visitors and revenues of €22 billion.  Wine tourism is a niche activity that is becomingly increasingly entrenched within the industry which itself is attempting to broaden appeal to a wider group of consumers.   

At UNWTO’s First Global Wine Conference in 2016, wine tourism was identified as key to develop strong links between a destination’s culture, history and lifestyle.  Using this model, there are opportunities for established and emerging wine producing destinations to develop regional tourism programmes that create a rounded, holistic tourism experience for growing numbers of wine enthusiasts.

Directions

Projects Nearby

  1. We shared our nautical tourism business and blue economy marketing expertise with the…

  2. Jersey’s mission is to work collaboratively with the industry and government to promote…

  3. Acorn undertook the research in the UK to identify strengths and weaknesses of the public…

  1. The United Nations World Tourism Organization (UNWTO) commissioned the research and…

  2. Study to generate forecasts of arrivals in every country of the world to 2020, and to…

  3. A comprehensive market research study into the SAVE tourism market (Scientific, Academic,…

  4. Niche market report covering European Rail Tourism that looks at the major European…

  5. This study was commissioned to provide a greater understanding of the potential of…

  6. Visit Eastbourne is the destination management organisation for Eastbourne and the…

  7. Robust evidence was needed to inform future planning policy and the Seafront Local Plan.…

  8. This study was commissioned by the Swiss Ministry of Labour and the United Nations World…

  9. Evaluation of rural tourism and self-catering accommodation market trends, appraisal of…

  10. This project required the preparation of a Destination Management Strategy and plan for…

  11. A robust analysis of Wealden’s visitor economy was undertaken to inform the next tourism…

  12. After delivering the Pebsham Countryside Park Recreational Demand Study and Public…

  13. This study set out the vision for St Leonards Gardens in terms of accessibility,…

Previous Next

Wine Tourism

Client:

Mintel ,

Location:

Worldwide
Mintel

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk