About
Summary
Acorn led a peer review for a local consultant who delivered a Comparative Study on Sustainable Destination Branding and a training programme on Sustainability Branding and Communications for the Kenya Tourism Board. This incorporated sessions on sustainable tourism policies, practice, regulators, stakeholders, gaps, best practices, and recommendations together with Branding Strategies of Sustainable Destinations: creating the brand, communication channels, specific actions.
Our Approach
An in-depth review of all the documentation and training programmes was undertaken. Advice and recommendations for improvement was then provided.
Outcome
Based on this development of these resources, Acorn was asked to write a generic Sustainable Branding, Marketing and Communications Manual for National Tourist Boards, that can be adapted to the needs of specific destinations.
Directions
Projects Nearby
The Kenya Tourism Federation (KTF) commissioned this study to estimate the value of…
Strategic plan for the development of tourism in Zanzibar that would assist it to…
Marketing and branding strategy commissioned by the Zanzibar Association of Tourism…
A comprehensive study about Sun and Beach Tourism in developing countries was required to…
Development of a tourism satellite account for Tanzania. The account was based on…
Market research study to assist Tanzania with its growth strategy which aimed to double…
Specialist niche market report on Volunteering in sub-Saharan Africa, providing a market…
Specialist niche market report that looks at the major Safari destinations in Africa,…
CBI Netherlands required a detailed Value Chain Analysis of the Ugandan tourism sector to…
Study to develop a system of tourism statistics for Rwanda, including the implementation…
Development of a tourism statistics database for the collection, compilation and…
Camp operations, staff training and design recommendations were made for the development…
Rwanda has a wide variety of well-marked hiking and cycling trails, especially in the…
Acorn is working with CBI Netherlands for three years to deliver market intelligence,…
Acorn led an international team of web and graphic designers, writers, photographers,…
Acorn worked with the Great Ethiopian Run, Africa's biggest road race, to produce a…
