what we do
who we work with
Strategic Planning
We work with international agencies, national and regional tourism administrations, destination management organisations and commercial companies to provide strategic and business planning advice. An analysis of the market opportunities underpins our approach, which takes into consideration the views of stakeholders and local communities to ensure maximum economic, social and environmental benefits. We deliver:
- Audience and visitor development plans – to identify who visits, who doesn't and who should
- Business plans – to identify strategic goals and how to achieve them
- Marketing strategies – to ensure resources are effectively targeted
- Master plans - to direct policy, planning, legislation, human resources and marketing
- Tourism destination strategies - to provide a roadmap to guide marketing, promotion and product development
"We are all very impressed with the Development Plan that Acorn delivered. It will give the Council a clear idea of what could be achieved at the Gardens - I look forward to that aspiration becoming a reality."
Clive Mayhew, Hastings Borough Council, St Leonards Gardens - Audience Development Plan
Case Studies
Green Tourism Masterplan for Reculver Country Park, Canterbury City Council
Acorn and associates Allen Scott worked on this award winning master plan to develop Reculver as a strategic hub for leisure and green tourism.
Destination Management Plus for Bexhill and Hastings Borough Council
Acorn worked with Tariq Khwaja to deliver a destination management strategy to improve the Hastings-Bexhill area for living, learning and doing business.
Strategic Plan for the Zanzibar Association of Tourism Investors (ZATI), International Finance Corporation
Acorn developed a strategic plan for ZATI, having reviewed its positioning, management, business development services and the support role it provides to the island’s tourism businesses.