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Remote hills and valleys in Lesotho, Africa

More than twenty years of sustainable tourism development for destinations worldwide

Riverfront in Copenhagen, Denmark

Helping tourism businesses innovate and stimulate the visitor economy

Rural scene in the United Kingdom

Supporting the sector to create a collaborative and sustainable future for people, places and the planet

Bridge over the River Tyne in Newcastle-upon-Tyne

Providing dedicated expertise and strategic planning for regenerative tourism development globally

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Market trader in Rwanda
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Seven Sisters in East Sussex, UK
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Kitesurfing in Aruba
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Boats on the Thames, Richmond upon Thames, London
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Sightseeing in Latvia
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Camels in the desert, Namibia
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
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Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    310
    projects
  2. Enjoyed working with
    165
    clients
  3. Delivered projects in
    85
    countries
  4. Served the sector for
    22
    years

Where We Work

Number of results: 324

, currently showing 1 to 20.

  1. Address

    Africa, CBI, Netherlands Enterprise Agency

    Telephone

    150000

    CBI, Netherlands Enterprise Agency,

    Acorn is working with CBI Netherlands for three years to deliver market intelligence, product development and capacity building reports that connect tourism SMEs from developing countries to the European market.

  2. Address

    East Sussex, United Kingdom, Rye Town Council

    Telephone

    10000

    Rye Town Council,

    Study to investigate the feasibility of developing the Strand Car Park in Rye, which has capacity for around 25 cars, into a pedestrian plaza. The rationale was to provide a valuable amenity area that would attract both visitors and residents.

  3. Address

    Hastings, East Sussex, United Kingdom, Hastings Borough Council

    Telephone

    10000

    Hastings Borough Council,

    A feasibility study for a modern interpretive education centre based in Hastings Country Park that would serve both visitors and local residents and generate revenue streams through franchising various services.

  4. Address

    Haywards Heath, United Kingdom, Borde Hill Gardens

    Telephone

    3000

    Borde Hill Gardens,

    Borde Hill is a stunningly beautiful and botanically rich heritage garden, set within over 200 acres of traditional parkland. The owners of Borde Hill engaged Acorn to work on an audience development plan for the estate, to broaden its appeal and…

  5. Address

    United Kingdom, Rural Ways Partnership, Tourism South East

    Telephone

    25000

    Rural Ways Partnership, Tourism South East,

    Countryside 2011 was a two-week showcase of countryside events and activities organised by the Rural Ways Partnership and coordinated by Tourism South East. Acorn developed and implemented successful marketing and PR strategies and engaged with…

  6. Address

    Asir Province, Saudi Arabia, Soudah Development Company, Saudi PIF

    Telephone

    100000

    Soudah Development Company, Saudi PIF,

    The primary objective of the Soudah Development Destination Sustainability Strategy was to provide Soudah Development with minimum sustainability criteria for application to the entire tourism sector based on the Global Sustainably Tourism Council’s…

  7. Address

    Jordan, Jordan Inbound Tour Operator Association, USAID

    Telephone

    15000

    Jordan Inbound Tour Operator Association, USAID,

    Research for the Jordan Inbound Tour Operator Association to better understand its importance to the overall tourism sector, and its value to the Jordanian economy in terms of visitor numbers, expenditure, direct value added and employment. The…

  8. Address

    Saudi Arabia, Ministry of Tourism, Boston Consulting Group

    Telephone

    36000

    Ministry of Tourism, Boston Consulting Group,

    Assessment of the existing tourism product and markets visiting the Asir province of Saudi Arabia, followed by the identification of a series of development options to encourage domestic and international tourism, in particular for adventure and…

  9. Address

    San Andres Colombia, Colombia Ministry of Tourism FONTUR

    Telephone

    60000

    Colombia Ministry of Tourism FONTUR,

    Market research, stakeholder consultation and workshops in San Andres and Providencia were used to identify nautical tourism products that could attract new niche audiences to these two Colombian owned islands in the western Caribbean.

  10. Address

    Worldwide, CBI, the Netherlands Enterprise Centre

    Telephone

    5000

    CBI, the Netherlands Enterprise Centre,

    A detailed study about the Diaspora tourism segment was required to support SME’s in developing countries to prepare their tourism product for the European market.

  11. Address

    Worldwide, World Bank

    Telephone

    2500

    World Bank ,

    Detailed analysis of the community-based tourism market in Africa, in particular looking at its potential for growth, in which countries, and to what type of tourists. Interviews were undertaken with tour operators and backed up with research of…

  12. Address

    Namibia, Namibia Tourism Board

    Telephone

    12000

    Namibia Tourism Board,

    Survey of the UK market, assessing perceptions and potential demand for Namibia, as well as trends related to long haul travel. The survey also profiled consumers who had travelled to Africa in the previous two years or had an interest in doing so.

  13. Address

    Worldwide, Mintel

    Telephone

    2500

    Mintel,

    A niche market report examining the range of activities associated with underwater tourism, the global value of the market, the major destinations, the benefits of tourism to coastal communities and long term impacts to habitats and marine life.

  14. Address

    City and County of Swansea, United Kingdom, Skyline Luge

    Telephone

    12000

    Skyline Luge,

    Market and feasibility assessment of a luge, zipwire and restaurant leisure development in Swansea. Included a demand assessment, survey of local residents, assessment of local attractions and accommodation, and current trends in visitor…

  15. Address

    City of London, United Kingdom, City of London Corporation

    Telephone

    8000

    City of London Corporation,

    Assessment of the impact of the Culture Mile Pop-Up Art programme through observations and interviews with 200 persons showing a level of interest in the installations. Also included interviews with local businesses seeking the views of owners…

  16. Address

    Kent, United Kingdom, Mid-Kent Downs AONB Unit

    Telephone

    12000

    Mid-Kent Downs AONB Unit,

    Visitor survey to determine the future potential of sustainable tourism in the Downs and identify how more visitors could be attracted to visit the Mid-Kent Downs in a responsible way, such as by walking and cycling.

  17. Address

    Ethiopia, Private Client, JINKA ETHIOPIA

    Telephone

    1000

    Private Client,

    Camp operations, staff training and design recommendations were made for the development of a cultural community camp in the Lower Omo Valley, Ethiopia. We visited the proposed site, met the tribe and provided research and idea building around…

  18. Address

    Tunisia, USAID

    Telephone

    20000

    USAID,

    Study to develop an experimental Tourism Satellite Account for Tunisia with a base year of 2021, utilising the United Nations World Tourism Organization methodological framework. Also included the design and execution of an inbound visitor tourism…

  19. Address

    South Africa, Statistics South Africa

    Telephone

    24000

    Statistics South Africa,

    Review of the tourism satellite account project in South Africa, including the delivery of training seminars on its further development. The South Africa TSA is now updated on an annual basis and is the most advanced account in Africa.

  20. Address

    Pebsham, United Kingdom, East Sussex County Council, Hastings Borough Council, Rother District Council

    Telephone

    20000

    East Sussex County Council, Hastings Borough Council, Rother District Council,

    In-depth analysis of 15 recreational markets identified that a multi-sport activity centre with international standard BMX and skateboarding facilities at this country park outside Hastings would appeal to both young local residents and…

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Featured Projects

Inspiration

  1. Caribbean Regional Tourism Marketing Strategy
    This Regional Tourism Marketing Strategy was developed to provide a detailed and instructive way forward for marketing Grenada, Saint Lucia and St. Vincent and the Grenadines as a region in the Caribbean.
    1. 1 Jan 202431 Dec 2024
  2. Feasibility Study for the Development of a Cultural Heritage Research and Visitor Centre on the Farasan Islands
    This feasibility study was commissioned to assess the development of a Farasan Archipelago Cultural Research and Heritage Centre (FARHC), which would serve local communities, particularly educational institutions, as well as national and international visitors.
    1. 1 Jan 202431 Dec 2024
  3. Tourism Satellite Account for Botswana: 2019
    This study was the fourth Tourism Satellite Account (TSA) compilation for Botswana, with previous compilations being undertaken for the years 2006, 2009 and 2016. The main data for the compilation of the TSA was derived from the Visitor Exit Survey undertaken annually by the Department of Tourism and a range of data compiled by Statistics Botswana including GDP calculations, employment data and other economic statistics.
    1. 1 Jan 202431 Dec 2024
  4. Relaxing on the beach in Sierra Leone
    Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and Management, were commissioned to provide Sierra Leone’s National Tourist Board with an international Marketing and Rebranding Strategy, funded by the Government of Sierra Leone and the World Bank. The marketing and branding strategy and action plan delivered a roadmap to build a positive narrative for the country, improve the destination’s position, and increase the value of the tourism sector. The Journey-Acorn team also initiated the digital marketing campaign and advised on the domestic marketing campaign.
    1. 1 Jan 202431 Dec 2024
  5. Place Brand and Destination Management Plan for Melton Mowbray
    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic, innovative and joined up approach to Melton’s future development.
    1. 1 Jan 202431 Dec 2024
  6. Green Business Toolkit for Thanet
    An online toolkit for businesses to understand what simple steps they could take to start/continue their journey towards sustainability, learn more about the biodiversity crisis and the commitment to Net Zero, find inspiration from successful local examples, find out about interesting resources available to them (training, financial support, etc.) and discover options for global recognition of their efforts.
    1. 1 Jan 202431 Dec 2024

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
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Blogs

Empowering sustainable tourism

Leading from the top: how tourism boards can drive the sector towards a more sustainable future

Read time: 4 mins

Tourism boards, both national and regional can play a vital role in supporting their destinations sustainable development. Historically, the traditional role of a tourism board was to market the destination, helping to grow visitor numbers and spending as the main goal. However, with the growing interest and need for the tourism industry to increase its sustainability practices tourism boards must take a more strategic approach. This includes shifting from a streamlined focus on marketing and putting emphasis on research, analysis, development and planning for the destination’s future development.

ITB Berlin 2024: Sustainability, Aqaba and Awards

ITB Berlin 2024: Sustainability, Aqaba and Awards

Read time: 1 min

In early March, Director Alison Burgh travelled to ITB Berlin by train as part of Acorn Tourism’s ongoing CBI project work in Jordan. As always, it was a busy few days packed with meetings, awards and some extremely exciting milestones for Aqaba, Jordan.

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Read time: 2 mins

Making the transition to a sustainable business is no longer just a trend. It is now an urgent and essential task to tackle the climate crisis and meet the commitment to reduce carbon emissions. Tourism is a major contributor to global climate change and the sector is forecast to grow over the coming years. To manage tourism growth responsibly, urgent steps are required.

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Read time: 4 mins

The use of circular economy concepts for hospitality businesses has been on the rise in recent years and is a useful way to reduce the environmental impact of their operational practices. In 2022 Acorn Tourism worked with Buro Happold on a World Bank funded project ‘Circular and Resilient Tourism on Small Islands and in Coastal Destinations’. For this project we travelled to Cabo Verde, Sao Tome and Principe and The Gambia to engage with the private sector to better understand the current opportunities and constraints they face in developing a circular economy model.

Big and small data infographic

Making sense of big and small data for destinations

Read time: 5 mins

More and more we are hearing that big data has all the answers that destinations are looking for when trying to understand what visitors are doing, where they are going, how much they are spending and so on.  This sounds enticing and useful.  But is it?

Overtourism

Using Data to Avoid Overtourism: Creating Smarter Destinations

Read time: 2 mins

Pre-pandemic, the term overtourism was being increasingly used as popular destinations struggled to cope with demand.  It was seldom spoken about in 2021 when focus shifted to encouraging visitors out of their homes to travel freely again, and breathing life back into economies and businesses. 

Business and Marketing: What are the next steps towards sustainable destination management

Business and Marketing: What are the next steps towards sustainable destination management

Read time: 1 mins

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Acorn Tourism Climate Action Plan

Celebrating Milestones, Awards, Longstanding Relationships and Our Continued Support to Sustainable Tourism Development

Read time: 4 mins

The beginning of 2023 has been a busy one, not only are we celebrating our big 21st Birthday in February, but we have also been awarded with a Green Tourism Gold Award for our ongoing commitment towards sustainability, within our office and operations.  We have also just released or Green Climate Action Plan for 2023, a requirement as a signatory of the Glasgow Declaration. The Glasgow Declaration was launched at COP 26, with the commitment, alongside many other tourism stakeholders, to halve our emissions by 2030.

Social Wellbeing

Social Well-being: What are the next steps towards sustainable destination management

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Culture and Traditions: What are the next steps towards sustainable destination management?

Culture and Traditions: What are the next steps towards sustainable destination management?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Environment and Climate: What are the next steps towards sustainable destination management?

Environment and Climate: What are the next steps towards sustainable destination management?

Read time: 2 mins

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Nature and Conservation: What are the next steps towards sustainable destination management?

Nature and Conservation: What are the next steps towards sustainable destination management?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Organisation and Planning: What are the next steps for sustainable destination development?

Organisation and Planning: What are the next steps for sustainable destination development?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Influencer Marketing - the fastest growing trend within the Tourism Industry

Influencer Marketing - the fastest growing trend within the Tourism Industry

Read time: 2 mins

The trend of Influencer marketing has taken off in the last decade and is currently one of the fastest growing activities within the digital marketing space. The movement has been on the rise due to the growth of social media and the influence of word-of-mouth marketing. For marketers “brands are no longer what companies tell consumers but rather what consumers tell each other”.

World Tourism Day, Re-Thinking Tourism

World Tourism Day, Re-Thinking Tourism

Read time: 2 mins

As we celebrate the UNWTO’s World Tourism Day with the theme ‘Re-Thinking Tourism’, one can’t help but look back at the highs and (many) lows that the Tourism Industry has experienced over the last three years. And, although the lows were very low, we must look to the future and be thankful in a way that tourism did slow for a small while, as it gave us the unique and needed opportunity and realisation that there was a dire need for the tourism industry to stop and ‘re-think’ its future development.

How can you grow your business with online bookings?

How can you grow your business with online bookings?

Read time: 1 min

Online bookings are increasingly popular as they provide a convenient, trustworthy experience for customers, allowing them to book services from anywhere at any time, with real time information, while having full control over the experience.

Everything you need to know about using a website to grow your business.

Everything you need to know about using a website to grow your business.

Read time: 1 min

Your website is the face of your business, and a powerful tool to connect with your customers, present your products and services and grow your business. A great website can make or break your business. It is increasingly becoming essential for customers to find out about your business.

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Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk