Acorn Tourism Consulting - Market Research and Intelligence

what we do

who we work with

Market Research and Intelligence

Robust research underpins our ability to identify market trends and offer clients creative solutions for strategic and business planning, product development and marketing strategies.

The quantitative and qualitative research techniques we use depends on the requirements of our clients, and includes visitor and accommodation surveys, business barometers and monitoring marketing campaigns. We regularly undertake:

Face-to-face surveys – such as large scale visitor surveys
Focus groups – for qualitative research to shape new product ideas
Online panels surveys – using large samples cost effectively for quantitative research
Public consultations - to understand community views, essential if a new development is to be well received
Social media analysis – increasingly our research techniques involve listening, participating and learning from conversations on the social web
Stakeholder consultations – by phone, email or face-to-face depending on the needs of the project
Tour operator interviews – a great source of knowledge from the experts who really know their markets
Telephone survey techniques – from residents in Kensington and Chelsea to visitors at the World War sites in northern France, their opinions shape our research

"We were very happy with the way the way the focus groups were organised and with the great skill with which the group discussions were conducted. The results were very encouraging."

Japa Ghosh, Head of Marketing, Mahindra Homestays, Mahindra Holidays

Case Studies

Holiday Leisure Reports and Country Destination Reports for Mintel

Acorn’s consultants have written more than 50 reports on sectors such as Low Cost Airlines, Crossing the Channel, Holiday Money, Independent Holidays, Special Interest Holidays, Snowsports and destinations including Panama, Yemen, Uganda and Mozambique.