what we do
who we work with
Tour Operators, Hotels and Resort Developers
Tour operators, hotel and resort developers use our in-depth knowledge of tourism markets to advise on market positioning and developing new products; they commission feasibility studies and business plans, as well as branding and marketing strategies and use Acorn to project manage full-service teams.
We have worked with private resort developers in Brazil, Italy and the Middle East to examine the market feasibility of hotels, upmarket desert resorts and multi-use tourism complexes.
Tailormade Explore! was established by tour operators Explore Worldwide following Acorn’s assessment of the demand for Fully Independent Travel (FIT) adventure travel in the UK.
For two years Acorn has worked with Mahindra, one of India’s top ten companies, to develop Mahindra Homestays, a network of homestays across India. Acorn’s focus groups, tour operator interviews and online panel surveys shaped the product concept; and the brand and web designers, sales, PR and marketing team created a new tourism brand for launch into the UK market.
"We are launching 'Tailormade Explore' and have recruited a manager to develop the new division. He has used Acorn’s market report a lot and your recommendations have been totally taken on board."
Peter Crane, Explore Worldwide
Case Studies
Mahindra Homestays, part of the Mahindra Holiday Group
Mahindra is a leading brand in India’s domestic market but they had not previously offered a holiday product to the European market. They were looking for a partner to help them develop a new service that offered European visitors a way to stay in family homes around India.
Tailormade Explore, part of Explore Worldwide
The FIT market in the UK was analysed to assess whether there was sufficient demand to set up a bespoke service for Explore’s clients.
Desert Resort Feasibility Study, Private client, Saudi Arabia
Acorn identified the best location for the desert resort that was designed to attract the Saudi and expatriate markets. A competitor review informed the client of other resorts in Saudi Arabia and other Gulf states.