To provide you with the best experience, cookies are used on this site.  Learn more

Allow cookies
Remote hills and valleys in Lesotho, Africa

More than twenty years of sustainable tourism development for destinations worldwide

Riverfront in Copenhagen, Denmark

Helping tourism businesses innovate and stimulate the visitor economy

Rural scene in the United Kingdom

Supporting the sector to create a collaborative and sustainable future for people, places and the planet

Bridge over the River Tyne in Newcastle-upon-Tyne

Providing dedicated expertise and strategic planning for regenerative tourism development globally

Welcome to Acorn Tourism Consulting

What We Do

Inspiration

  1. Market trader in Rwanda
    Our reputation in the field of tourism statistics and measuring the economic impact of tourism is unparalleled. We are experts in the development of systems of tourism statistics, compilation of tourism satellite accounts and natural capital accounting, as well as measuring the local economic impact of tourism. Our ATOM forecasting model and T-Stats tourism tracking system are two products we have developed and installed in destinations across the globe.
  2. Seven Sisters in East Sussex, UK
    We plan and develop tourism products and experiences that are financially and environmentally sustainable. Acorn’s in-depth understanding of niche visitor markets ensures we can help you differentiate yourself from your competitors by creating innovative market-led experiences. We can provide options appraisals, feasibility studies, business planning and capacity building to support your product development process.
  3. Kitesurfing in Aruba
    In an increasingly competitive global marketplace, it is essential to have a strong brand and a marketing campaign that clearly promotes your values and resonates with your target audience. Acorn builds destination brands and content marketing strategies. We deliver digital marketing campaigns, build national tourism websites and create inspiring content. Working with travel influencers we can do social media takeovers. We can also monitor your brand awareness and the effectiveness of your promotional campaigns.
  4. Boats on the Thames, Richmond upon Thames, London
    We can help you work out where you want to go and how to get there. Acorn uses a well-defined strategic planning process to establish how you can become a more competitive and sustainable destination or tourism business. Our approach is collaborative, engaging widely with your stakeholders, creating a joint vision and co-developing an Action Plan that can be implemented with the available financial resources and workforce.
  5. Sightseeing in Latvia
    We offer expert qualitative and quantitative tourism market research, including face-to-face and online surveys, focus groups, bulletin boards, and business and stakeholder consultations. We maintain and update vast databases of research that include niche market and destination profiles, inbound and outbound tourist flows, and industry trends. This allows us to commentate, predict and forecast with insight, intelligence and confidence.
  6. Camels in the desert, Namibia
    T-Stats is our online tourism tracking system for destinations. We understand that every destination is different, so T-Stats is tailor-made to allow you to track whatever is important, from accommodation occupancy, through to visits to attractions, footfall, attendance at events and even the weather. Bringing all this together into one easy-to-use database provides information for assessing the effectiveness of marketing activities, attracting investors, assisting funding applications or simply getting to know your destination better.
Acorn Logo

Acorn Tourism Consulting has:

Inspiration

  1. Successfully completed
    310
    projects
  2. Enjoyed working with
    165
    clients
  3. Delivered projects in
    85
    countries
  4. Served the sector for
    22
    years

Where We Work

Number of results: 324

, currently showing 1 to 20.

  1. Address

    Worldwide, CBI, Netherlands Enterprise Centre

    Telephone

    5000

    CBI, Netherlands Enterprise Centre,

    Acorn Tourism conducted research for this comprehensive business guide to help local tour operators understand the Gen X consumer group and learn how to target them.

  2. Address

    Zanzibar, Tanzania, Zanzibar Association of Tourism Investors

    Telephone

    36000

    Zanzibar Association of Tourism Investors,

    Marketing and branding strategy commissioned by the Zanzibar Association of Tourism Investors to develop a realistic marketing plan, budget and source of funds from both the public and private sectors for implementation.

  3. Address

    Kent, United Kingdom, Dover District Council

    Telephone

    6000

    Dover District Council,

    Dover District Council needed a tourism signage audit for the town. Each sign was photographed and mapped and a full analysis of the locations, condition and purpose of the signs was reported together with GIS mapping for all signs.

  4. Address

    Yemen, Ministry of Tourism, UNWTO

    Telephone

    15000

    Ministry of Tourism, UNWTO,

    Review of the system of tourism statistics in Yemen, with recommendations for improvements to broaden the scope and timeliness of data collection and dissemination, and establish a computerised tourism statistics database.

  5. Address

    Falkland Islands, Falkland Islands Tourist Board

    Telephone

    6500

    Falkland Islands Tourist Board,

    Analysis of the times and costs of air travel to the Falkland Islands from various key markets around the world, with the aim of identifying which markets had the shortest travel time and costs ,and to identify those with significant potential for…

  6. Address

    Kent, United Kingdom, Visit Kent, Kent County Council, EU Interreg IVa Two Seas

    Telephone

    35000

    Visit Kent, Kent County Council, EU Interreg IVa Two Seas,

    An audit and analysis of the signage and potential development assets along the Kent coast which highlighted how the visitor experience could be enhanced by improved signage and product development opportunities identified for the private sector.

  7. Address

    City of London, United Kingdom, City of London Corporation

    Telephone

    5000

    City of London Corporation,

    The City of London Corporation is the governing body of the Square Mile in London with the task of developing and promoting the area to visitors. To assist with planning, marketing and monitoring tourism they contracted Acorn T-Stats in 2013 to…

  8. Address

    Guyana, Guyana Tourism Authority

    Guyana Tourism Authority ,

    Influencer marketing project to help promote Guyana as an ecotourism destination to the North American and European market.

  9. Address

    Worldwide, CBI, the Netherlands Enterprise Centre

    Telephone

    5000

    CBI, the Netherlands Enterprise Centre,

    This comprehensive business guide was aimed at supporting SMEs throughout Africa, Asia and South America to compete effectively in the European tourism market for MICE tourism.

  10. Address

    Italy, Private Client

    Telephone

    45000

    Private Client,

    Feasibility study for the development of three new resorts in southern Italy. Research was undertaken into the Italian domestic holiday market, key international markets, as well as potential competitors in the area.

  11. Address

    Zambia, PEP Zambia, DFID

    Telephone

    80000

    PEP Zambia, DFID,

    Acorn delivered a Destination Management Plan for Livingstone, based on a placemaking approach, with extensive public and private stakeholder engagement, to guide local and national stakeholders to create a more competitive destination.

  12. Address

    London, United Kingdom, Private Insurance Company

    Telephone

    12000

    Private Insurance Company,

    Risk assessment for Launch PR (with the lead client being an insurance company) to determine the risks of dying on 10 different types of holiday. A model was developed and loaded with risk coefficients that enabled the calculation of the odds on…

  13. Address

    Falkland Islands, Falkland Islands Tourist Board, Falkland Islands Development Corporation

    Telephone

    8000

    Falkland Islands Tourist Board, Falkland Islands Development Corporation,

    Whilst only 10% of the Falklands population live outside of the capital, Stanley, (anywhere outside of Stanley is known as "camp") leisure tourists spend over 80% of their time in camp. This study assessed the value of tourism to the camp economy.

  14. Address

    Worldwide

    Telephone

    5000

    This practical guide was aimed at supporting SMEs in developing countries to compete effectively in the European tourism market for cultural tourism.

  15. Address

    Oman, Ministry of Tourism, UNWTO

    Telephone

    120000

    Ministry of Tourism, UNWTO,

    Capacity building project for the Ministry of Tourism to improve the system of tourism statistics. New surveys were implemented, including a cruise visitor survey, an attractions survey, and an assessment of the value of Oman's overseas tourism…

  16. Address

    South Pacific, South Pacific Tourism Organisation

    Telephone

    15000

    South Pacific Tourism Organisation,

    Detailed market profiles of backpacking, diving and cultural tourism in the South Pacific region. The purpose of this study was to enable specialised and small-scale operators to understand these segments and thus help diversify the region’s market…

  17. Address

    Switzerland, Ministry of Labour, UNWTO

    Telephone

    18000

    Ministry of Labour, UNWTO,

    This study was commissioned by the Swiss Ministry of Labour and the United Nations World Tourism Organization (UNWTO) to undertake an assessment of the Swiss tourism product, the key source markets, and competing destinations in Europe.

  18. Address

    Worldwide, CBI, the Netherlands Enterprise Centre

    Telephone

    5000

    CBI, the Netherlands Enterprise Centre,

    A detailed study about the Diaspora tourism segment was required to support SME’s in developing countries to prepare their tourism product for the European market.

  19. Address

    Worldwide, CBI, the Netherlands Enterprise Agency

    Telephone

    5000

    CBI, the Netherlands Enterprise Agency,

    A comprehensive study about the Adventure Tourism sector was required to support SME’s in developing countries to prepare their tourism product for the European market.

  20. Address

    Tunisia, USAID

    Telephone

    20000

    USAID,

    Study to develop an experimental Tourism Satellite Account for Tunisia with a base year of 2021, utilising the United Nations World Tourism Organization methodological framework. Also included the design and execution of an inbound visitor tourism…

Acorn Logo

Featured Projects

Inspiration

  1. Caribbean Regional Tourism Marketing Strategy
    This Regional Tourism Marketing Strategy was developed to provide a detailed and instructive way forward for marketing Grenada, Saint Lucia and St. Vincent and the Grenadines as a region in the Caribbean.
    1. 1 Jan 202431 Dec 2024
  2. Feasibility Study for the Development of a Cultural Heritage Research and Visitor Centre on the Farasan Islands
    This feasibility study was commissioned to assess the development of a Farasan Archipelago Cultural Research and Heritage Centre (FARHC), which would serve local communities, particularly educational institutions, as well as national and international visitors.
    1. 1 Jan 202431 Dec 2024
  3. Tourism Satellite Account for Botswana: 2019
    This study was the fourth Tourism Satellite Account (TSA) compilation for Botswana, with previous compilations being undertaken for the years 2006, 2009 and 2016. The main data for the compilation of the TSA was derived from the Visitor Exit Survey undertaken annually by the Department of Tourism and a range of data compiled by Statistics Botswana including GDP calculations, employment data and other economic statistics.
    1. 1 Jan 202431 Dec 2024
  4. Relaxing on the beach in Sierra Leone
    Acorn Tourism, along with joint venture partners, The Journey Tourism Consulting and Management, were commissioned to provide Sierra Leone’s National Tourist Board with an international Marketing and Rebranding Strategy, funded by the Government of Sierra Leone and the World Bank. The marketing and branding strategy and action plan delivered a roadmap to build a positive narrative for the country, improve the destination’s position, and increase the value of the tourism sector. The Journey-Acorn team also initiated the digital marketing campaign and advised on the domestic marketing campaign.
    1. 1 Jan 202431 Dec 2024
  5. Place Brand and Destination Management Plan for Melton Mowbray
    Acorn, working with thinkingplace, developed the Melton Story, Destination Management Plan and Place Brand, based on a robust destination assessment and extensive stakeholder engagement, to provide Melton Mowbray with the direction for a strategic, innovative and joined up approach to Melton’s future development.
    1. 1 Jan 202431 Dec 2024
  6. Green Business Toolkit for Thanet
    An online toolkit for businesses to understand what simple steps they could take to start/continue their journey towards sustainability, learn more about the biodiversity crisis and the commitment to Net Zero, find inspiration from successful local examples, find out about interesting resources available to them (training, financial support, etc.) and discover options for global recognition of their efforts.
    1. 1 Jan 202431 Dec 2024

"Acorn Tourism has produced multiple tourism research projects for the CBI including tourism sector Value Chain Analysis and niche market studies for SMEs in developing countries.  They are a very solid research partner and always deliver to great satisfaction."

Arthur Scheinhardt
Programme Manager Marketing Intelligence, CBI, Netherlands Enterprise Agency
Acorn Logo

Blogs

ITB Berlin 2024: Sustainability, Aqaba and Awards

ITB Berlin 2024: Sustainability, Aqaba and Awards

Read time: 1 min

In early March, Director Alison Burgh travelled to ITB Berlin by train as part of Acorn Tourism’s ongoing CBI project work in Jordan. As always, it was a busy few days packed with meetings, awards and some extremely exciting milestones for Aqaba, Jordan.

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Key trends in tourism for 2024 spearheaded by sustainability and regeneration

Read time: 2 mins

Making the transition to a sustainable business is no longer just a trend. It is now an urgent and essential task to tackle the climate crisis and meet the commitment to reduce carbon emissions. Tourism is a major contributor to global climate change and the sector is forecast to grow over the coming years. To manage tourism growth responsibly, urgent steps are required.

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Navigating a Circular Economy: challenges and opportunities for island based MSME accommodation providers

Read time: 4 mins

The use of circular economy concepts for hospitality businesses has been on the rise in recent years and is a useful way to reduce the environmental impact of their operational practices. In 2022 Acorn Tourism worked with Buro Happold on a World Bank funded project ‘Circular and Resilient Tourism on Small Islands and in Coastal Destinations’. For this project we travelled to Cabo Verde, Sao Tome and Principe and The Gambia to engage with the private sector to better understand the current opportunities and constraints they face in developing a circular economy model.

Big and small data infographic

Making sense of big and small data for destinations

Read time: 5 mins

More and more we are hearing that big data has all the answers that destinations are looking for when trying to understand what visitors are doing, where they are going, how much they are spending and so on.  This sounds enticing and useful.  But is it?

Overtourism

Using Data to Avoid Overtourism: Creating Smarter Destinations

Read time: 2 mins

Pre-pandemic, the term overtourism was being increasingly used as popular destinations struggled to cope with demand.  It was seldom spoken about in 2021 when focus shifted to encouraging visitors out of their homes to travel freely again, and breathing life back into economies and businesses. 

Business and Marketing: What are the next steps towards sustainable destination management

Business and Marketing: What are the next steps towards sustainable destination management

Read time: 1 mins

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Acorn Tourism Climate Action Plan

Celebrating Milestones, Awards, Longstanding Relationships and Our Continued Support to Sustainable Tourism Development

Read time: 4 mins

The beginning of 2023 has been a busy one, not only are we celebrating our big 21st Birthday in February, but we have also been awarded with a Green Tourism Gold Award for our ongoing commitment towards sustainability, within our office and operations.  We have also just released or Green Climate Action Plan for 2023, a requirement as a signatory of the Glasgow Declaration. The Glasgow Declaration was launched at COP 26, with the commitment, alongside many other tourism stakeholders, to halve our emissions by 2030.

Social Wellbeing

Social Well-being: What are the next steps towards sustainable destination management

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Culture and Traditions: What are the next steps towards sustainable destination management?

Culture and Traditions: What are the next steps towards sustainable destination management?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Environment and Climate: What are the next steps towards sustainable destination management?

Environment and Climate: What are the next steps towards sustainable destination management?

Read time: 2 mins

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Nature and Conservation: What are the next steps towards sustainable destination management?

Nature and Conservation: What are the next steps towards sustainable destination management?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Organisation and Planning: What are the next steps for sustainable destination development?

Organisation and Planning: What are the next steps for sustainable destination development?

Read time: 1 min

Sustainable destination management can be challenging, and it may sometimes be difficult to know where to start. From reducing GHG emissions, becoming nature-positive, supporting local businesses, managing waste, water and energy efficiently, etc., destination managers have a lot of responsibilities. All the while marketing and positioning their destination to attract visitors and satisfy their expectations.

Influencer Marketing - the fastest growing trend within the Tourism Industry

Influencer Marketing - the fastest growing trend within the Tourism Industry

Read time: 2 mins

The trend of Influencer marketing has taken off in the last decade and is currently one of the fastest growing activities within the digital marketing space. The movement has been on the rise due to the growth of social media and the influence of word-of-mouth marketing. For marketers “brands are no longer what companies tell consumers but rather what consumers tell each other”.

World Tourism Day, Re-Thinking Tourism

World Tourism Day, Re-Thinking Tourism

Read time: 2 mins

As we celebrate the UNWTO’s World Tourism Day with the theme ‘Re-Thinking Tourism’, one can’t help but look back at the highs and (many) lows that the Tourism Industry has experienced over the last three years. And, although the lows were very low, we must look to the future and be thankful in a way that tourism did slow for a small while, as it gave us the unique and needed opportunity and realisation that there was a dire need for the tourism industry to stop and ‘re-think’ its future development.

How can you grow your business with online bookings?

How can you grow your business with online bookings?

Read time: 1 min

Online bookings are increasingly popular as they provide a convenient, trustworthy experience for customers, allowing them to book services from anywhere at any time, with real time information, while having full control over the experience.

Everything you need to know about using a website to grow your business.

Everything you need to know about using a website to grow your business.

Read time: 1 min

Your website is the face of your business, and a powerful tool to connect with your customers, present your products and services and grow your business. A great website can make or break your business. It is increasingly becoming essential for customers to find out about your business.

Courses to help boost your knowledge on Sustainable Tourism

Courses to help boost your knowledge on Sustainable Tourism

Read time: 3 mins

Here at Acorn Tourism Consulting, we believe in the strength of working together to build a greater sustainable future for the tourism sector and beyond. We have been promoting some sustainable tourism through our social media platforms and decided that it would be helpful to also collate them all into one blog.

News

News

March 2024

February 2024

January 2024

December 2023

November 2023

October 2023

September 2023

July 2023

June 2023

May 2023

April 2023

March 2023

February 2023

January 2023

September 2022

July 2022

June 2022

March 2022

January 2022

December 2021

November 2021

October 2021

August 2021

July 2021

Acorn Logo
Search our projects
Search our projects
Region:
Type:
Keyword:
Search our projects
Region:
Type:
Keyword:

Stay updated with Acorn

Follow us on social media

Contact us

3 Woodland Enterprise Centre, Hastings Road,
Flimwell, East Sussex, TN5 7PR, UK

+44 (0) 1580 879970

contact@acorntourism.co.uk