what we do
who we work with
Promotion and Marketing
We work with tourist boards, local and regional destinations and travel companies to plan their promotional campaigns to ensure they reach their target audience through the appropriate media and within budget. We work with marketing partners when appropriate, to ensure we can provide full sales, PR and marketing service to meet clients’ needs: We deliver:
- Action plans - delivered to agreed targets
- Branding - to refresh a current brand or launch a new product
- Event management - for a product launch or networking opportunity
- Marketing strategies - ensuring resources are effectively targeted
- Sales and marketing activities – with tour operators, agents and distributors
- Social Media – capitalising on current trends and web conversations
- Sponsorship – identifying partnership opportunities
"We are delighted with the launch of Mahindra Homestays into the UK market – this would not have been possible without the excellent team Acorn put together for us. We are very excited with what has emerged."
Vimla Dorairaju, New Business Director, Mahindra Holidays
Case Studies
Marketing Strategy for the Falkland Islands, Falkland Islands Tourist Board
Acorn worked with the FITB to develop their Marketing Plan for 2009-2012, assessing current marketing activities and market segments, identifying target markets, positioning the product and brand, developing a detailed schedule of marketing tactics and promotional tools, installing a process for monitoring success, and a budget for implementation.
Marketing and Branding of Switzerland, Ministry for Labour, UNWTO
Acorn was commissioned to review the Swiss tourism product and develop a complete marketing plan, including positioning and branding for the country.
Destination Marketing and Branding the Islands of the South Pacific, Tourism Council of the South Pacific
Acorn provided advice to the Tourism Council of the South Pacific on the brand marketing of the group of 12 islands. This process included defining market positioning, creating a brand that was competitive, and ensuring targeted distribution of information and promotion materials.